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Baker Hughes
Project
Employee Value Proposition
Careers website
Advertising
Exhibition stands & displays
Link
Rotate Design supported Calgary Communications when Baker Hughes asked them to activate their new global EVP and to create a new on brand careers website.
Activating the EVP took the form of an in depth examination of the foundations of the new EVP and aligning it to talent pools from established/professional hires to Early Careers. We created an EVP toolkit with TA collateral supporting each of the four EVP pillars, with a themed image bank that enables localisation by Baker Hughes’ TA teams and by Calgary and Rotate for ad hoc campaign material.
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